The Anti Smoking Campaign Is Too Late - 1367 Words

As of 2013, about 17.8% of Americans smoke cigarettes, subjecting themselves to lung cancer and other fatal diseases. This image is an ad from a Neuroscience blog covering the topic of anti-smoking ads and campaigns. The purpose of this ad is to emphasize the importance of quitting smoking before it is too late. The anti-smoking campaign has a targeted audience of smokers and the loved ones of those who smoke. This ad effectively persuades smokers to give up smoking by the use of simplicity in organization, color scheme, and hidden meaning in the image. This ad is very effective in convincing the audience to give up smoking by its use of simplicity. The saying â€Å"less is more† truly fits the advertisement. This anti-smoking campaign made this ad simple by having an all-black background with the image of the woman smoking large in the foreground. This brings the eyes of the viewer to the woman and centralizes the focus to the purpose of the advertisement. Also, the black background makes the lighter figure stand out better, creating a focal point for the image. Another use of simplicity in this ad is the great feature of the one liner in the bottom right corner. The position and size of it is essential in keeping it simple but having a purpose at the same time. With it being small and not drawing too much attention shows that the emphasis should be on the picture itself. The point of the ad is to keep the audience focused on the picture, so the text needed to not draw too muchShow MoreRelatedThe Smoking War Essay1553 Words   |  7 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The war on smoking has existed for decades. With the advent of more tenacious laws prohibiting smoking in public locations, and most recently Minnesota’s historic tobacco settlement, many actions against â€Å"Big Tobacco† have become more successful. Anti-smoking campaigns have become more confrontational, directly targeting tobacco companies in an effort to expose its manipulative and illegal marketing tactics. nbsp;nbsp;nbsp;nbsp;nbsp;On the surface, lastRead MoreCamels Cigarette Ad And A Cdc Ad ( Centers For Disease Control And Prevention )973 Words   |  4 Pagesonly because they depict smoking as something so essential to personhood—it is hard to imagine that sort of shamelessness in today s market. When we look at cigarette advertising in today’s society we see that it portrays smoking as a non-harmful addiction. Along with different cigarette advertising techniques, antismoking campaigns have been developed to grab the attention of everyday viewers. Each ad gives you a different perspective on each ideal image of cigarette smoking. 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Philip Morris is famous for creating the image of Marboloman: a ruggedcowboy smoking a cigarette in nature. This image of Marlboro man convinced males to think that they will look masculine if they smoke tobacco. The romanticized fantasiesRead MoreFinal Presentation Of The Campaign For Combat Childhood Obesity1893 Words   |  8 Pages Final Presentation on the Campaign to Combat Childhood Obesity Luthfur Nahar California State University Final Presentation on the Campaign to Combat Childhood Obesity Despite the best efforts of public health officials, educators, dieticians, and many parents, childhood obesity remains a stubborn problem in the United States. This document and the accompanying PowerPoint presentation is the group’s final presentation of a health information campaign to combat childhood obesity. We cover